At Wayne State University, after we achieve a goal, we do the unexpected: We reach a little further. That's when extraordinary things happen. We’ve summed up that experience in two words: Aim Higher. For nearly 150 years, Wayne State has been a place where students and faculty soar to new levels of excellence and achievement. So when you look at our ad campaign, remember that Aim Higher isn’t just a slogan. It’s what we believe is possible every day.