Kevin Raymond Ketels (dx7877)

Mike Ilitch School of Business
2771 Woodward Avenue
Room 207
Detroit, MI 48201

Kevin Ketels is Director of Entrepreneurship & Innovation Programs for the Mike Ilitch School of Business and Associate Professor of Teaching in global supply chain management. He is co-host for the Ilitch School Startup Technology Pitch Competition, faculty lead for study abroad in France and Spain, and faculty lead for the GM WSU Supply Chain Management Case Study Competition. He is the faculty advisor for Warrior Ventures, a student-run venture capital organization, and the Ilitch Business Consulting Clinic. 

For nine years, Kevin served as the CEO of KMED LLC. KMED Inventory offered health care inventory management services to hospitals and pharmacies nationally. KMED Research was a clinical research site management organization that operated clinical trials in SE Michigan on behalf of many global pharmaceutical companies.

Kevin has more than twenty-five years of corporate marketing management and agency experience at companies including Dell Financial Services in Round Rock, Texas, and State Street Corp in Boston, Massachusetts. Kevin was President of Kyrris Marketing, a strategic marketing and communications agency in midtown Detroit, with special focus on the healthcare industry. Kyrris offered strategic planning, research, creative, digital marketing, advertising, public relations and program management services. Kevin was twice elected to the Grosse Pointe Woods City Council. 

Professional experience

• Director, Entrepreneurship and Innovation Programs, Mike Ilitch School of Business, Wayne State University, 2023 - present
• Associate Professor, Teaching, Lecturer and part-time faculty, Global Supply Chain Management and Marketing, Wayne State University, 2007 – present 
• President, Kyrris Marketing, 2015 – 2020
• CEO, KMED LLC, 2006 – 2015
• Senior Marketing Manager, Dell Financial Services, 2003 – 2006
• Marketing and Sales Communication Manager, Assistant Vice President, State Street Corp, 1999 – 2002
• Marketing Coordinator, Aquarius Productions, 1998-1999
• Program Associate, Michigan 4C Association, 1994-1996

Memberships

• MAHRMM (Michigan Association of Healthcare Resource and Materials Management) Board Member, January 2022 - present

• M.S., Boston University, 1997
• B.A., Michigan State University, 1993 

• Entrepreneurship & Innovation
• Global Supply Chain Management
• Healthcare Supply Chain Management

• Battery Supply Chain Symposium hosted by International University of Logistics and Transportation in Wroclaw, Poland. Presentation name: Building a Battery Supply Chain for Electric Vehicles in the United States, 2023
• Global Supply Chain Issues in the Age of Covid: Challenges and Outlook, Salt Lake City Rotary, 2022
• Yemini Chamber of Commerce: Supply Chain Management Workshop, 2022
• Global Supply Chain: Empty Shelves, Long Waits, Association of Financial Professionals of Atlanta, 2022
• What do you need to create a business plan? Marketing a Business in the Era of Social Media. Marketing a Business 101, National Microloan Conference, 2019
• Social Media & Business Development: Make it Personal, Yemini American Chamber of Commerce, 2019
• Marketing Strategy, Michigan Women Forward Workshop, 2019
• Marketing Strategy, Michigan Women Forward Workshop, 2018
• Communicating Your Impact with Data, Youth Development Resource Council, Annual Conference, 2018
• Consumers Want More: Values-based Marketing, Detroit Startup Week Conference, 2018
• The Social Media Squeeze: Response by the Clinical Research Industry to Changes at Facebook, Society of Clinical Research Associates, 2018
• The New Facebook Algorithm and What It Means for Marketers, panel moderator for the Detroit Regional Chamber of Commerce, Digital Marketing Secrets Revealed Conference, 2018
• Social Media Marketing Update, National Entrepreneurs Association, 2018
• Social Media Workshop for Non-Profits: Connecting with Your Audience and Communicating Your Impact, Neighborhood Service Organization, 2018
• Strategy Planning for Entrepreneurs, Bamboo Detroit, 2018