Numerous media outlets from around the globe ran stories in 2017 mentioning Wayne State. In fact, the university was mentioned nearly 2,000 times in newspapers, magazines, television, radio and news websites, translating into an average of six stories daily.
Wayne State Marketing and Communications annually reviews media activity to determine both the content of news coverage and geographical reach. As of today, major stories focusing primarily or exclusively on the university totaled 909 — an increase of 6 percent from 2016. Over the last five years, there has been a 28 percent increase. These stories were often pitched or facilitated by WSU communications professionals.
News coverage extended from Detroit-area dailies, television and radio to national media outlets such as The New York Times, Newsweek, The Washington Post, U.S. News & World Report, MSNBC, Wall Street Journal, Forbes, USA Today, The Christian Science Monitor, NBC News, ABC News, CBS News and Reader’s Digest.
International coverage included CNBC, The Guardian, Daily Mail, BBC, South China Morning Post, France 24 and the Sydney Morning Herald, among other outlets.
A sampling of major headlines included:
- Philanthropist commits $10M toward Wayne State scholarship program
- Wayne State launches Innovation Hub to speed entrepreneurial growth
- State commits $14.75 million to proposed Wayne State University STEM center
- Link between Zika virus and blindness discovered at Wayne State
- Wayne State receives $7.5 million NIH renewal for environmental center
- Wayne State finalizes 40-year, $1.4 billion student housing partnership
- Wayne State taps Warrior Strong mindset in new marketing campaign
- Research team creates multidimensional brain map
- Wayne State to eliminate out-of-state tuition costs for some students
- Wayne State University receives $3.05M NIH award to improve diabetes care in youth
- Zebrafish might hold key to fighting leukemia, Wayne State researchers find
- New Billy Joel biography documents songs and culture
“As Wayne State’s influence as a leading national research university continues to expand, so do the opportunities for media attention,” said Tom Reynolds, associate director of public relations. “Our role is to identify topics and story angles, develop effective media pitches and communicate the university’s positive message.”