Jeff Stoltman

Associate Professor of Marketing Mike Ilitch School of Business
Phone: (313) 577-4501


Jeff is former Associate Dean for Research and Graduate Programs in the School of Business of Wayne State University (2008-2011), and former interim department chair. He has been a member of the Wayne State marketing faculty since 1988, having previously served on the faculty of the University of Nebraska and as an instructor at Syracuse University. Jeff teaches in the areas of consumer research, retailing and marketing strategy. Jeff is an active consultant, having worked with over 100 organizations, in areas such as strategy development and strategic planning, organizational change, marketing research, customer research and loyalty/relationship management, product development, and promotion strategy.

Degrees and Certifications

Ph.D., Applied Social Psychology, Syracuse University, 1984
M.A., Psychology, Western Kentucky University, 1980
B.A., Psychology, Canisius College, 1976

Research Interests

Marketing and the law, consumer safety and associated marketing and public policy issues;
Marketing�and organizational strategy development and implementation;
Lifestyles, shopping behavior, marketing trends and economic development;
Promotional strategy/ integrated marketing communication;
Relationship marketing and customer loyalty management;
Marketing strategies and business development in the sports and entertainment industry;
Marketing strategies and business practices in the higher education market.

Teaching Interests

Consumer/ Customer Behavior Dynamics

Retailing and Economic Development;

Marketing New Ventures

Innovation/ New Product Development;

Strategic Thinking, Strategy Formation & Assessment;

Marketing Management & Marketing Strategy;

Promotion Strategy.

Professional Memberships

American Marketing Association
Association for Consumer Research
World Future Society

Professional Experience

Executive Director, Detroit Revitalization Fellows Program, 2010-2012
Associate Dean for Graduate Programs and Research, School of Business, 2007-2011
Interim General Manager WDET, 2007
Interim Associate VP for Marketing, Wayne State, 2006
Vice President for Marketing & Communications, Wayne State, 1997-2001
President, American Marketing Association (Detroit), 1994. Director, 1989-1998
Executive Vice President, Creative Group/ PlayLab, 1988-1991
Numerous training and consulting engagements, including: ENT Solutions, Crime Stoppers of Michigan,Goodwill Industries, General Motors, Ford, Chrysler Financial Services, BC/BS of Michigan, Thompson Publishing/ Gale Group, EDS, MASCO Corporation, Kmart, Weir Manuel, MiReal Source, Dykema-Gossett, Dickinson-Wright, Metropolitan YMCA, Jefferson Avenue Economic Development Corporation, Michigan Humane Society, Michigan Golf Association, Detroit Skating Club, City of Pleasant Ridge MI, PRSA-Detroit, American Marketing Association, St. Joseph College of Hartford, Wayne State University (Technology Commercialization; Office of the Provost, College of Engineering, Institute of Gerontology, Merril-Palmer Skillman Institute, Office of Executive and Professional Development, Educational Outreach)

Faculty Expertise
Consumer Behavior Advertising and Promotion Marketing Management

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