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Pure as Pond Ice scores Tweet Award from Accelerate Michigan

November 13, 2012

Pure As Pond Ice likes to advertise itself as a nonprofit that is "creating a healthier Detroit for youth by using hockey as a tool for life success." It's a motto that has made the Midtown-based organization $1,000 richer now that it has won the Tweet Award from this year's Accelerate Michigan Innovation Competition. "We would like to create thriving communities that revolve around hockey," says Timothy Hooker, co-founder of Pure As Pond Ice, which was co-founded by local college students and hockey enthusiasts at the Blackstone LaunchPad program at Wayne State University. It first started as a way to create a scholarship fund and then help collect hockey equipment for underprivileged youth in the Motor City. Today it's raising $18,000 to create an after-school hockey program. It's working with Think Detroit PAL to make the three-day program a reality.